Social Media Policy

Halkin Social Media Policy

1. Purpose

This social media policy provides guidelines for the appropriate and effective use of social media by employees and representatives of Halkin. We aim to maintain a professional, transparent, and trustworthy online presence.

2. Scope

This policy applies to all employees, contractors, and representatives of Halkin who use social media platforms personally or professionally, whether accessing accounts via company devices or personal devices.

3. Guiding Principles

  • Professionalism: Ensure all interactions on social media reflect the professionalism and expertise expected of Halkin.

  • Integrity: Uphold honesty, transparency, and ethical conduct in all online communications.

  • Confidentiality: Protect sensitive client and company information at all times.

  • Compliance: Adhere to relevant laws, regulations, and industry standards in all posts and engagements.

4. Personal Use of Social Media

Employees are free to engage in personal social media use outside of work hours. However, when referencing Halkin or discussing topics related to our industry, employees must:

  • Avoid any content that could harm the company’s reputation.

  • Not disclose proprietary, confidential, or non-public information about the company or its clients.

5. Professional Use of Social Media

Employees authorized to manage or post on Halkin official social media accounts must:

  • Follow approved content strategies and brand guidelines.

  • Maintain a consistent and professional tone that aligns with Halkin’s values and mission.

  • Avoid engaging in controversial or sensitive topics unrelated to our services or mission.

6. Prohibited Conduct

The following behaviors are strictly prohibited on social media:

  • Posting defamatory, discriminatory, or offensive content.

  • Sharing false or misleading information.

  • Engaging in personal attacks or heated debates.

  • Using Halkin logo, branding, or name without permission.

  • Discussing confidential client or company matters.

7. Brand Guidelines

All content shared on Halkin social media platforms should:

  • Align with our brand voice: professional, insightful, and focused on startups and SMBs.

  • Focus on our areas of expertise: business strategy, outsourced accounting, HR, and tax.

  • Reflect our core values: HEART, ACTION, LEADERSHIP, KNOWLEDGE, IMPACT, and NURTURE.

8. Crisis Management

In the event of a social media crisis (e.g., negative publicity, security breaches):

  • Employees must immediately notify the communications team.

  • Only designated spokespersons are authorized to respond.

  • Responses should be swift, transparent, and aligned with the company’s official stance.

9. Training and Support

Halkin will provide periodic training to employees on best practices for social media use, focusing on:

  • Content creation and curation.

  • Protecting the company’s online reputation.

  • Responding to client interactions professionally.

10. Policy Violations Violations of this policy may result in disciplinary action, up to and including termination of employment, depending on the severity of the breach.

11. Updates and Revisions Halkin reserves the right to update this policy as needed to reflect changes in legal requirements, industry standards, or company practices.

Acknowledgment All employees must sign an acknowledgment form confirming they have read, understood, and agree to comply with Halkin Social Media Policy.

For questions about this policy, please contact the communications team or your manager.